Your ad platforms are making million-dollar decisions on bad signals.

Most companies monitor whether their ads are running. Almost nobody monitors whether quality data is arriving. I find where marketing signals break between systems and fix it before it costs you another quarter.

Find out what's breaking
Sound familiar?
Every platform claims credit for the same conversions.
Google reports 400. Meta reports 350. TikTok claims 200. But your CRM only closed 150 deals. The math doesn't work, and nobody can explain why.
Your CPA keeps rising but your agency says campaigns look great.
They're not wrong: from their dashboard, performance is fine. The problem is their dashboard is built on incomplete data. The platforms are optimizing toward a partial picture of your customers.
You can't trace a closed deal back to the campaign that started it.
Marketing says they drove pipeline. Sales says leads came in cold. Finance wants attribution. Everyone's working from a different version of the truth.
Your "Direct" traffic is suspiciously high.
When 30–40% of your traffic shows up with no source information, it doesn't mean people are typing your URL. It means your tracking is losing attribution data somewhere between click and landing page.
You're retargeting people who already bought.
Your ad platforms don't know who converted because the customer list they're working from is three weeks stale. You're spending money showing ads to your existing customers.
It's not your campaigns. It's your plumbing.

Your marketing stack has six to fifteen tools that pass data to each other. Your website sends data to analytics. Analytics connects to your CRM. Your CRM feeds audience lists back to ad platforms. Ad platforms report costs back to your dashboards.

Each tool works fine on its own. The problems happen at the connections: where data moves from one system to another. A field gets dropped. A sync goes stale. A tracking parameter gets stripped. And suddenly your ad platforms are optimizing on 60% of reality.

Nobody monitors those connections. Your analytics team watches analytics. Your CRM admin watches the CRM. Your agency watches the ad platforms. But nobody watches the spaces in between. That's where the data breaks: silently, continuously, expensively.

I find where it breaks. I fix it. I make sure it stays fixed.
Find it.
A Signal Quality Audit maps every connection between your website, analytics, CRM, and ad platforms. You get a clear picture of where data is leaking, what it's costing you, and exactly what to fix first. Most companies are surprised by what they find.
Fix it.
I rebuild the data infrastructure so your ad platforms receive complete, accurate, deduplicated conversion data. Your campaigns start optimizing on reality instead of a partial picture. No platform migrations. No six-month overhauls. Targeted fixes, deployed in weeks.
Keep it honest.
Marketing systems drift. Platforms change APIs. New tools get added. Configurations that worked last quarter degrade silently. Ongoing monitoring catches problems before they show up in your performance reports, not after.
The person behind the audit.
Erich Eisenhart

I'm Erich Eisenhart. I build and fix the infrastructure between marketing platforms: the tracking, the integrations, and the data pipelines that connect what your team does to what your dashboards show.

The same patterns keep showing up. A DTC brand scaling paid media discovers that half their purchase events never reach the ad platforms. A B2B company with a sophisticated CRM finds out that none of their offline conversions are feeding back to Google. An enterprise advertiser running six platforms realizes every single one is grading its own homework, and nobody's reconciling the numbers.

Unfortunately, these aren't edge cases. Poor signal quality is default state. Marketing stacks are built tool by tool, integration by integration, over years; and nobody ever steps back to verify that the whole system is telling the truth. That's what I do. I see the full picture, find where the signals break, and fix the connections so your data matches reality.

Let's find out what's breaking.
I can run an initial assessment on your marketing data infrastructure in a matter of days. No retainer, no platform migration, no commitment. Just a clear, honest picture of where your data breaks and what it's costing you.
Get a Signal Quality Assessment
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